There are many great email marketing services on the market, but how do you choose the best? Here are some of the key criteria to consider when choosing the best email service for your business. In addition to the features you need, look for the best conversion analytics and A/B testing options. You want a service that lets you easily segment your subscriber list and track each individual campaign’s results. Then, choose a plan that gives you the most options for customizing your emails and maximizing your profits.
Whether you want your emails to be modern or classic, a good email marketing service should give you a choice between many templates and tools. You can choose from pre-made templates or use drag-and-drop email builders to build your emails from scratch. Most email marketing services offer customizable templates for newsletters and campaigns. If you’re not sure what to include in your email, check out the campaign builder to see if the feature you need is included.
Automation is another important feature to consider when choosing an email marketing service. Automation lets you segment your mailing list and personalize campaigns. For example, with marketing automation, you can create automated welcome messages and newsletters to build your subscriber list. Moreover, a good email marketing service will allow you to set triggers to trigger automated email marketing campaigns. Another email marketing service to consider is Drip. This service has many features and is free for up to 300 subscribers.